In-Ear Insights: Which AI Tool Should I Be Using?
In this episode of In-Ear Insights, Katie and Chris discuss how to pick the right AI tools, answering the common question, “Which AI tool should I be using?” We explain starting with the problem, not the tool. Katie recommends the 5 P’s to evaluate AI readiness. We emphasize choosing AI intentionally, testing tools against requirements. […]
INBOX INSIGHTS, 9 août 2023 : audit des tactiques de marketing, IA générative pour les données
INBOX INSIGHTS : Audit des tactiques de marketing, IA générative pour les données (8/9) : Afficher dans le navigateur 👉 📕 Obtenez notre nouveau livre, The Woefully Incomplete Book of Generative AI, absolument sans frais financiers 📕 👉 Regardez la dernière version de notre discours d’ouverture, la singularité marketing, enregistrée en direct à MAICON 2023 ! 📺 Vos […]
How to Use Social Proof to Fuel Engagement and Sales
Social proof starts when you’re envious of Little Johnny’s new kicks in first grade and ends… never. It’s the secret sauce in every successful marketing campaign. As marketers, we often measure KPIs like engagement rate, net follower gain, and reach without once thinking about the main driving force behind all of these: Social proof. As […]
Invités du podcast AI – Trust Insights Marketing Analytics Consulting
Ces données figuraient à l’origine dans la newsletter du 26 juillet 2023 que vous trouverez ici : https://www.trustinsights.ai/blog/2023/07/inbox-insights-july-26-2023-agency-ai-readiness-ai-podcast-guests/. Dans les journaux de données de cette semaine, pour célébrer à la fois l’omniprésence du film Barbie et le torrent sans fin de nouvelles sur l’intelligence artificielle, nous avons voulu réunir ces deux fils. Il existe, comme on […]
A Journey of Chronic Illness and Independence
My first time fainting was, coincidentally, after my first time flying. I always look back at this moment as the first sign that something wasn’t quite right with my health. Because up until that point, I had been (what I thought) was healthy. I was only 14 years old when I fainted, and my childhood […]
The Writing Process for 100+ Articles
After randomly deciding to count how many articles I had written 1.5 years into my time at Buffer, I realized I was about to hit 100 articles written for the Buffer blog. It’s an awesome milestone, and I wanted to share the feeling of accomplishment. So I tweeted and posted on LinkedIn about it and […]
So What? Pre-requisites for Large Language Model AI Fine-Tuning
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Pre-requisites for Large Language Model AI Fine-Tuning. We walk through what kinds of data […]
Comment nous réorganisons 216 articles dans notre centre d’aide
Personne ne veut entendre qu’ils sont obsolètes… périmés… ou vieux. C’est exactement ce à quoi nous avons dû faire face. Au fil des jours, des mois et des années, notre centre d’aide, où nous tenons à jour des articles sur Buffer pour nos clients, était devenu exactement cela.Ne vous méprenez pas, il y a une […]
23 Game-Changing Twitter Hacks (or X Hacks) You Need To Know
In the fast-paced Twittersphere (or is it the X-sphere now?), knowing the right Twitter hacks can be a huge advantage. Only 43% of marketers promote their business on Twitter, meaning there’s market share to grab. Having a few tricks up your sleeve can help you save time and maximize every opportunity. It doesn’t hurt that […]
How to Use UTM Parameters to Track Social Media Success
For social media marketers, understanding the effectiveness of your online campaigns is crucial for achieving real impact. Enter UTM parameters—simple fragments added to the end of URLs that provide invaluable insights into the performance of your social media efforts. UTM parameters provide three key benefits: Measuring the ROI of social media posts Providing precise tracking […]