35 Instagram Features All Marketers Should Know [2023 Guide]
Instagram is constantly pushing the boundaries of what a photo-sharing app can be. This social network is a multi-talented queen: Sure, you can throw a cool filter on a photo, but thanks to Instagram’s many native features, you can also edit videos, buy your mom’s birthday present, start an annoying group chat, see all of […]
[Research] How B2B Companies are Leveraging AI
Everywhere you turn, you read about AI and its impact on business. B2B marketing is at the forefront of the conversation, as professionals are planning and preparing their next steps. New research by Wpromote and Ascend2 finds that B2B marketers are embracing AI. 79% expect to incorporate more AI into their strategies this year, looking […]
We Answered All of Your Instagram Reels Audio Questions
The hills are alive with the sound of Instagram Reels audio. Reels are an essential component of mastering the art of Instagram in 2023, and audio is half of the equation (the other half, of course, is video). Read on for advice and strategies for awesome Instagram Reels audio, plus answers to frequently asked questions […]
5 YouTube Video Editors for Healthcare Marketing in 2023
Video marketing has become a powerful tool across various industries. 91% of businesses will use video as a powerful marketing tool in 2023. And that includes healthcare too. In fact, video marketing has emerged as a game-changer in the healthcare industry. YouTube videos on healthcare help to educate, engage, and build trust. You can effectively […]
6 Rules for Lawyers and Law Firms
A social media scandal is only fun if you’re not at the center of it. Balancing your professional image with the urge to post about spicy cases or engage with Twitter trolls can be tough. It’s a tightrope walk where one off-side comment can send your career plummeting. You don’t have to plead the fifth […]
Introducing our Open Beta Program and new Transparent Roadmap (+16 More Projects)
For one week in July this year, the full Buffer team did something rather unconventional. All 80 of us paused our day-to-day work, cleared our calendars, and dedicated a whole week to projects outside of our usual tasks. It’s Buffer’s annual Build Week. Why did we do this? At Buffer, we believe that the most […]
INBOX INSIGHTS, July 26, 2023: Agency AI Readiness, AI Podcast Guests
INBOX INSIGHTS: Agency AI Readiness, AI Podcast Guests (07/26):: View in browser 👉 📕 Get our new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 How to Get Your Agency Ready for AI A few weeks ago I got to sit down and talk with my good friend, Brooke […]
In-Ear Insights: Is ChatGPT Getting Dumber?
Since its release in November 2022, ChatGPT has been lauded as a groundbreaking AI chatbot. However, recent research indicates its capabilities may be declining over time. In this episode of the Trust Insights podcast In-Ear Insights, hosts Christopher Penn and Katie Robbert ask the question: is ChatGPT getting dumber? They discuss findings that ChatGPT appears […]
65 ChatGPT Prompts for Marketing to Make Work Easier
Have you been using ChatGPT prompts for marketing? If not, now is the time to start. ChatGPT helps marketers brainstorm ideas faster, make decisions quicker, and increase productivity within their day-to-day workflow. But, if you’re unfamiliar with ChatGPT’s conversational AI model, you may not be sure what kind of questions and commands will get the […]
How To Start A Newsletter
Newsletters, as we know them, have been around for a really long time (even longer if you think back to pre-email times). They’ve also been a mainstay of the Internet since its inception. Newsletters have become a major content format among creators, partly due to their appeal to targeted interest groups and because email is […]