Le texte alternatif Instagram personnalisé améliore-t-il la portée ?
Le référencement social est un sujet brûlant en ce moment ; Le texte alternatif d’Instagram peut être encore plus tendance que ChatGPT. Et bien qu’il y ait une tonne de contenu expliquant les meilleures pratiques théoriques, il n’y a pas beaucoup de blogs qui montrent à quelqu’un en fait le tester. Chez Hootsuite, nous sommes […]
A Beginner’s Guide to Microsoft (Bing) Ads in 2023
Remember Bing Ads? Well, they go by Microsoft Ads now and they definitely shouldn’t be an afterthought. While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Savvy digital marketers can (and should) learn how to leverage the power […]
9 Ways to Use the TikTok Ad Library to Make Better Ads
Sorry, reading nerds: this is no ordinary library. TikTok’s Ad Library, part of the TikTok Creative Center, is an excellent resource for advertising on TikTok. Using the Ad Library, you can get inspiration from successful ads, learn more about popular songs, hashtags and keywords, and compare your content to the best of the best. Let’s […]
Les médias sociaux sont un gâchis, mais il existe des sources de données alternatives pour la voix du client
Les médias sociaux sont un gâchis. La confidentialité des données devient plus stricte. Les budgets sont coupés à gauche et à droite. Comment les spécialistes du marketing sont-ils censés savoir ce que veut leur public et proposer un contenu et des campagnes qui résonnent ? Quelles sont les sources de données alternatives au-delà des réseaux sociaux ? […]
Comment concevoir des workflows efficaces
La conception d’un flux de travail de contenu n’est peut-être pas la partie la plus excitante du marketing de contenu, mais elle est essentielle au succès. Les workflows de contenu indiquent qui doit accomplir quelle tâche à un moment donné, tout en garantissant que le contenu est exact, conforme à votre stratégie et optimisé pour […]
Jayde Powell on Showing Up Authentically
What is 🔓 Creators Unlocked? 🔓 Creators Unlocked is a content series that delves into the world of creators to uncover the stories behind their social media posts. Through in-depth interviews with various creators, the series seeks to provide a deeper understanding of the creative process and the challenges of being a content creator. From […]
9 Facebook Analytics Tools for 2023 [Paid & Free]
Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. Even while some things about Facebook remain a mystery — for instance, why does your seventh-grade boyfriend leave a ‘Happy Arbor Day’ message on your wall every year? — social media managers all over […]
16 LinkedIn Automation Tools for Faster Growth in 2023
LinkedIn automation is a topic of some debate in social marketing spheres. Are LinkedIn automation tools allowed? Or will they get your account restricted, or even see you banned from the platform? The short answer is, it depends. Many tools that automate activity on LinkedIn are specifically prohibited. But LinkedIn also works with approved marketing […]
How to Measure Your ROI on Social Media Marketing Campaigns
Social media marketing has become an increasingly integral part of advertising campaigns, but measuring its effectiveness, especially its return on investment, can be difficult. ROI, or return on investment, measures the ratio between net income and investment. In social media marketing, that would be the cost spent on the time and money spent on social […]
INBOX INSIGHTS, March 15, 2023: Happy Fifth Birthday, Trust Insights
INBOX INSIGHTS: Happy Fifth Birthday, Trust Insights (3/15) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! Five years of Trust Insights – Lessons Learned (Almost) On this day, five years ago, I sat in my quiet house, stared at my laptop and then…nothing. I had no idea what […]