35 Instagram Stats That Matter to Marketers in 2022
When Instagram company head Adam Mosseri announced this year that Instagram was no longer a “square photo-sharing app,” he was really just stating the obvious: one look at thi year’s Instagram statistics and it’s clear just how far it’s come from its humble roots. Over the past decade-plus, Instagram has evolved, and so has its […]
8 Easy Ways to Optimize Your LinkedIn Company Page
LinkedIn may not be the world’s sexiest social media platform, but if you’re in the business of, well, business, it’s an essential place to be. Even though it’s not the biggest network, nor the one with the largest reach, it still has a huge global audience and clocks in as the most trusted social media […]
Dois-je publier du contenu personnel sur mon compte professionnel ?
Q : Je vois tellement d’influenceurs publier des détails sur leur vie personnelle sur les réseaux sociaux et je me demande si je devrais faire de même. Je suis le visage de ma petite entreprise, dois-je partager des messages personnels (enfants, animaux de compagnie, vie quotidienne) sur mon compte professionnel, ou le garder totalement séparé ? […]
How to Use LinkedIn for Business in 2022: A Step-by-Step Guide
LinkedIn is the world’s premier business network with 722 million users as of January 2022. 25% of all American adults use LinkedIn, and 22% of those use it every single day. The main reason? To “strengthen their professional network.” For individuals, it’s a great place to stay in touch with old colleagues, get referrals for […]
Marketing Analytics, Data Science & Leadership – January 17, 2022
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. 30 Best WordPress Plugins for Marketers via @CarlyStec If you want more, check out the […]
So What? Business Strategy – Trust Insights Marketing Analytics Consulting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Business Strategy. We walk through the traction model, how to define your marketing maturity, […]
How to Promote Your YouTube Channel: 30 Tactics That Work
New kids on the block, like TikTok, are making a huge impact on social media right now, but one video-sharing platform still rules all: Youtube. It’s the second most-visited site on the web, with more than 2.1 billion users worldwide. If you want to harness the platform’s potential, learning how to promote your channel is […]
What is User-Generated Content? And Why is it Important?
Got some cool new clothes that you’re ready to show off to the world? Chances are you’ll snap a pic and post it on your social profiles. Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Whether you know it or not, both of these examples […]
11 techniques simples d’optimisation des médias sociaux pour commencer dès maintenant
Les marketeurs doivent commencer par l’optimisation des réseaux sociaux (SMO) pour tirer le meilleur parti de leurs campagnes sur les réseaux sociaux. Comprendre comment optimiser vos profils et vos publications sur les réseaux sociaux pour un rendement maximal n’est pas effrayant – il n’y a pas de recherche de mots clés ou de savoir-faire technique […]
Initiation à la mesure marketing
Le week-end dernier, j’ai eu la chance de rattraper un ami que je n’avais pas vu depuis plus de quatre ans. Nous avons décidé de le garder en sécurité et à distance et de faire de la randonnée. Cela signifiait aussi que j’ai pu rencontrer son chiot super mignon ! Pendant que nous parlions de […]