Category: Marketing Digital

Cheat Sheet for Every Network

Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The next, it’s been resized, and looks all pixelated and wrong. It doesn’t help that information about official dimensions and image sizes is harder to find than a civil discussion on politics on Facebook. But, it’s […]

How to Track Social Media in Google Analytics (Beginners Start Here!)

Google Analytics is an important tool for any digital marketer. Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. What is Google […]

A Simple Guide to Set You Up For Success

Did you know Pinterest users spend twice as much shopping every month compared to non-Pinners? Ka-ching! Pinterest is unique among social platforms because its users are — largely — going there to discover new products, and they respond well to ads. Pinterest offers a mix of free and paid advertising tools, and combining both can […]

Comment devenir un leader d’opinion sur LinkedIn

« Le leadership de la pensée » est l’un de ces mots à la mode que nous avons tous entendus environ un million de fois. Et bien que cela puisse ressembler à l’un de ces clichés terriblement galvaudés, d’après mon expérience en tant que propriétaire d’entreprise et coach auprès de chefs d’entreprise et d’entrepreneurs, je comprends pourquoi […]

How to Edit Videos on TikTok: 15 Creative Tips

So, you’ve spent countless hours watching TikTok videos, training your For You page to match your niche interests, and explaining to others that you are not too old for TikTok. Now you want to post your own. First step? Learn how to edit videos on Tiktok. We know it can be intimidating to learn (and […]

12 Important Instagram Trends to Watch in 2022

We’re not sure who gives physicists the OK to create laws of nature, but we’d love to propose a new unshakable truth: “When it comes to Instagram trends, the only constant is change.” Of course that’s true of social media trends in general — digital platforms and how we use them are in a constant […]

How to Use Google My Business to Get More Customers in 2022

Google is the world’s most-visited website. The site currently holds more than 92% of search engine market share. Creating a Google Business Profile (formerly known as Google My Business) is an important way to attract new customers to your business through Google search and Maps. Bonus: Get the free template to easily craft a detailed […]

{PODCAST} In-Ear Insights: Local SEO Basics

In this episode of In-Ear Insights, Katie and Chris talk about local SEO and the four key sets of local SEO basics – technical SEO, on-site local SEO, content, and off-site local SEO. Learn the basics and what companies local SEO benefits most. Subscribe To This Show! If you’re not already subscribed to In-Ear Insights, […]